Throwback to My Most Memorable Task15.8.2017 | lifestyle.
Michelle CheungSummer Intern of Marketing and Customer Experience
"My mentor guides me to create a welcome email template for West Kowloon subscribers and it is the English version."
"It is the Chinese Version."
"After the wordings' suggestion given by the editing team, my mentor teaches me how to turn the email into html format by using Dreamweaver."
It is my first time to prepare for a corporate welcome email for e-newsletter subscribers who are interested in the arts and culture. With these versatile audiences, the welcome email will be expected to catch recipients’ attention with artistic elements. Therefore, I decided not to design the email with only plain words. In the research stage, I searched for many business email templates and tried to extract the good side of every single email. For example, in the welcome email for sales, it highlighted the discount and included it in the middle banner of the email. Hence, I came out of an idea of putting a symbolic photo to represent the West Kowloon at the top of the email.
Through drafting this email, I have learnt that since the email will be submitted to the editorial team and digital team later, the theme front of text will be better set as Arial for easy editing and also for HTML development. And I must be very careful with the company or organisation logo size and prevent from any distortion of the logo.
More importantly, photos should be used often so that the email recipients can grab the idea within a short period. Besides, the hyperlinks are very useful too. When the e-newsletter subscribers find themselves interested in any one of the topics in the emails, they can click the hyperlinks and reach the destined website for more information. Also, hyperlinks can reduce words in the email so that the email can be spot on.
Another task of the welcome email is about translation as the e-newsletter subscribers can have their language preference of either Chinese or English. Translating the email into Chinese, the tone and wordings, especially for the greeting will be slightly different from English ones. What I have learnt most is that corporate emails seldom utilize the exclamation mark.
Next, it would be nice to include the contact number and the address at the bottom of the email for any future enquiries from our subscribers.
All in all, this welcome email is my first task in my intern experience and I am excited to see people receive this welcome email in the future.